WatsUp TV at 5, the narratives of a rising African Brand driven by ABD Traore
I unequivocally accept enthusiasm is the thing that leads business visionaries to achievement despite every one of the difficulties that they experience on their adventure. One of such people I have developed to know is Abdoulaye Traore prominently known as ABD Traore, the brainchild of the quickest rising diversion brand on the African landmass, WatsUp TV.
My first experience with the brand was the point at which I volunteered to aid their dispatch question and answer session and till now, I should concede my deference for the brand which as of late got online networking checks from Facebook and Instagram.
For as far back as 5 years, WatsUp TV has displayed itself into a dish African brand which has gotten inclusion in different nations since its sterling generation and fortunate stage it has made to feature crafted by performers over the mainland.
From a 1 hour show on ETV Ghana, WatsUp TV has featured on every leading Television channel in Ghana including: GhOne TV, Viasat1, TV7, Max TV and Guinean TV Channel, Evasion Guinea TV making it one of the few TV Shows to have received coverage in multiple countries through its affiliation channels on GoTV, DSTV and Canal+ .
With this platform, celebrities such as Cassper Nyovest, Akon, Ibtissam Tiskat, Sarkodie, Shatta Wale, Stonebwoy, DJ Arafat, Diamond Platnumz, Davido, Wizkid, Juliet Ibrahim, Iba One, Ouder Premier, and many more have received enviable coverage of their works and accomplishments.
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Aside from building a successful TV Show, WatsUp TV took one of the boldest steps in launching an award scheme for music videos not only for Ghana but the whole African continent. The continental coverage and influence of the awards were tested when it turned out that only 1 Ghanaian, Shatta Wale won an award. This award did not only register its presence on the continent but also gave the opportunity to WatsUp TV to rub shoulders with other top award brands on the continent.
In 2018, Abd Traore as the founder & CEO of WatsUp TV again led his team to launch another brand, a magazine called WatsUp Magazine which has become one of the most sought after publications in the entertainment industry in Ghana.
From the tall list of things that WatsUp TV has metamorphosed in becoming, it is now also being known as a strong influencer when it comes to hosting mega concerts across Ghana. Key among events the brand has hosted are, Car Race competitions among celebrities (Rush Hour), the 66th & 67th Legon Hall week Concert, 2019 University of Ghana SRC Week Concert, 2019 Fadama Salah Fest and the Jack Daniels Music Fest, Le Planet Concert (Burkina Faso).
The brand has also chalked remarkable affiliation with brands such as Red Bull, Tweliium Industries (producers of Verna Water and Rush Energy Drink), Jack Daniels, iTel Mobile and many more.
The WatsUp TV brand has not only grown from a TV Show but as a Magazine and Awards Scheme, and I am expecting the brand to grow to become the pride of Africa.
Jotted down by Prince Akpah