To blog, or not to blog, is no longer a question. A blog is important to corporate growth and even more important a window on your company culture. For years, brands have been hiring writers to create editorial style content for their blogs, this works in a number of ways from a branding point of view; regular, engaging content allows brands to connect on a personal level with their customers.
Content they said is “KING” and companies or brands must generate new, high-quality material for websites, blogs, marketing materials and social media campaigns, not to mention hard-hitting press releases, case studies, white papers, newsletters and more.
Content continues to be the backbone of an integrated digital approach to marketing. That means it also needs a strategy behind it so that it reaps the reward you’re looking for.
We work with a variety of partners that specialize in video production, web streaming and other digital technologies.